Archetypal Disinfolklore

Archetypal Disinfolklore

The core theoretical concept. What distinguishes Disinfolklore from other propaganda is artificiality — the strategic construction from archetypes, stock characters and tropes selected for their power to move consumers’ emotions in predictable ways. It was as if someone had a manual containing all of the primordial archetypes. From Druidey Don to Duncey Putin, from Sleeping Beauty in a Coffin to data-resistant mental archetypes, the recurring cast and structures of Disinfolklore are explored here.

Read the Passages

Strong ONA Backbone The Discovery Strong ONA Backbone How Weaponised Archetypes Work Strong OEN The Master Archetype Strong OAN Stock Characters of Disinfolklore Strong OAN The Full Stock Character Catalogue Good OAN The Pensees Catalogue Strong OA The Wagner Paradox Good OAN OCEAN Targeting Good O A Archetypes from Cartoons Strong ONA The Bildungsroman Dunce Strong ONC Data-Resistant Mental Archetypes Strong OAC Rearchetyping: The Counter-Move Strong OAC The Indo-European Limit

Where Next?

  • Archetypes from Cartoons

    • Data-Resistant Mental Archetypes

      • How Weaponised Archetypes Work

        • OCEAN Targeting

          • Rearchetyping: The Counter-Move

            • Stock Characters of Disinfolklore

              • The Bildungsroman Dunce

                • The Discovery

                  • The Full Stock Character Catalogue

                    • The Indo-European Limit

                      • The Master Archetype

                        • The Pensees Catalogue

                          • The Wagner Paradox