Tool 1: Archetypal Disinfolklore Literacy

The first tool in the arsenal. The troll is the fundamental metaphor and archetype of Disinfolklore — any emotion-moving activity of body, speech, and mind. Archetypes are what trolls carry: the ancient patterns encoded in stories that make disinformation stick. Disinfolklore, as an analytical method, enables us to perceive how those seeking to manipulate us use archetypes immanent in ordinary-seeming stories to create contemporary legends masquerading as news or political speech. Learning to see archetyping — learning to see what the troll is carrying — is, for us mere mortals, a superpower.

Read the Passages

Where Next?

  • "Everything Made of Copper Melts into Air"

    • "Like It Or Not, Take It, My Beauty"

      • Bad Faery Tale Becomes True

        • Bridge to the House of Lies

          • Characters as Countries and Concepts

            • Coercive Control Galaxy Descending

              • Data-Resistant Archetypes

                • Druidey Don, Duncey Putin, The Comedian

                  • Getting Your Eye In

                    • How Don Disinfolklore Works

                      • In the Faery Tale They Always Win

                        • Jung, Buddhism, and the Origin of Archetypes

                          • Perennial Russian 'Opposition' as Stock Character

                            • Perennial Trolls: Characters That Won't Die

                              • Rearchetyping: Ukraine's Next Battle

                                • Right Sector and the Big Bad Wolf

                                  • Russia's Mythical Cauldron of Rebirth

                                    • Stock Characters as Bogeymen

                                      • The Origin: Mother and Maiden in the Woods

                                        • The Scholarly Foundation

                                          • Three Billy-Goats' Gruff as Archetypal Migration Troll

                                            • Trolling: Etymology and Three Billy Goats

                                              • Zelensky as Master Archetyper