The IKEA Bed Metaphor — Assembling a New Archetype

I’m assembling a new archetype for your view of the whole of human, Indo-European human history. Like assembling an IKEA bed — you start with pieces that make no sense, and gradually a structure emerges. Eventually this becomes the main bed you sleep in: your new mental model of history.

Source: Journeying · FM Draft (podcast transcript)

The IKEA metaphor for how FM works on readers’ mental models. Vivid and relatable — the listener starts with incomprehensible pieces and gradually assembles a new mental model of history. The “main bed you sleep in” captures the permanence of the transformation.

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