Tag: targeting

1 item with this tag.

Apr 05, 2026
Cambridge Analytica — OCEAN Targeting
How academic Big-Five personality psychology (OCEAN) was weaponised by Cambridge Analytica for the 2016 Trump campaign and Leave.EU — and how the Luhansk Disinfolklore apparatus was running a parallel operation on Russian-speaking populations.
- 6 min
- case-study
- targeting
- ocean
- cambridge-analytica

The 12 Tool Way to decode and counter disinformation. Disinfolklore focusses on the folklore-like archetypes immanent in today's most manipulative memes.

Framework

Origins
12 Tools
Mechanisms
Learning Paths

Explore

Collections
Archetypes
Cornerstone
Media

More

Finding Manuland
Connect
Impact & Testimonials
Glossary
The Well

Design & coding: Stephen Scott Douglas (Decoding Trolls) and Claude Code

Tag: targeting

Cambridge Analytica — OCEAN Targeting