How information warfare works through Disinfolklore: from Herder's 1777 folklore movement through Russia's troll farms to MAGA. A diplomat's field-tested twelve-tool analytical method.
Disinfolklore operates at a deeper level than disinformation. Where fact-checking addresses individual claims, Disinfolklore analysis reveals the folklore structures that bypass rational thought entirely.
A diplomat spent three years on the front line in eastern Ukraine monitoring Russian disinformation at the actual zero-line. What he saw there became the Disinfolklore framework and its Twelve Tools.
The Norwegian folk tale Three Billy-Goats' Gruff is the ur-troll tale in European culture. It defines what a troll is, what a troll does, and why the Disinfolklore framework redefines trolling as emotion-moving activity.
The arc from instinct to naming to power. How the author discovered, theorised, and deployed the concept of Disinfolklore over four years of war -- and what it means for all of us.
Disinfolklore is a narrative form that weaponises folklore structures to manipulate populations. Coined by diplomat Stephen Scott Douglas after 7 years in Russia-occupied Ukraine.
Mana is the energy or intention inside every meme. From Proto-Indo-European *Meh₁n-ṓt (Moon) through Sanskrit manas to English manipulate. Understanding Mana transforms how we detect Disinfolklore.
A Disinfolklore Galaxy is a closed-loop narrative ecosystem that enmeshes entire communities. MAGA, Russian, Brexit, CCP, anti-vax -- each is a self-sustaining Galaxy. When they concatenate, they form the Disinfolklore Universe.